The Espadrilles Experience

November 18 2020, by Luis Moreno, 25 min reading time

Hello there! How have you all been? Long time no see you around. We hope that you are holding up well in this difficult situation. Regarding us...we have been busier than ever! You may be wondering what has been going on during last months in our shops. Well, let’s recap a little bit. Back in April, Kathe’s hobby ended up being a really successful and unique experience: our custom made espadrilles workshop. Which we have grown now into our most ambitious project so far: The Espadrilles Experience. As you may know, during the current year, the government had limited our physical selling possibility, due to the pandemic. Therefore, we had to reinvent ourselves to keep the engine running. It is said that during difficult times artists create the most beautiful and breathtaking pieces. Well, then our most than 1000 online debutant artisans can say that for themselves. This year, thanks to this new experience, people from all the globe have been able to let their imagination run wild and create the most beautiful and unique Espadrilles in the world. During the experience, our customers join us on a video call. We present them the history of the Espadrilles and they design their own pair. They decide upon the base of the shoe, the ribbons, the stitching styles and all the colors. After all that is done, we make the shoes for them live! We received such amazing feedback, that we could never have imagines. A consulting group in Singapore hired us to organize a workshop for their hiring process. Yes, a funny session of our experience was crucial when they choose their next employee. Crazy, right? We also have had new artisans from renowned organizations like HARVARD, PINTEREST, GOOGLE and TWITTER. Companies are more and more interested in sharing this unique experience with their colleagues. We even have a weekly meeting with one of this companies every Friday for the following 3 months! Awesome, right? Now that we can’t share a drink together at the pub, why wouldn’t we share it online while creating amazing Espadrilles? As you see, this is a unique concept that has conquered the heart of people from all continents. Participants get to learn about the product, design it themselves and have it shipped to their home. The impact on the online community was so enormous that newspapers, online magazines and the television echoed our success. We received lots of great reviews and comments in the international mass media. Being featured by AIRBNB as one the 10 TOP Worldwide Experiences allowed us to reach every corner of the world having online sessions in far places like Australia, New Zealand or Dubai. Having this impact also made our customers in India send us their ownership deeds only to be able to receive our genuine and especial kit for making their own handmade espadrilles… creation has no limits, right? This online adventure was presented not only in national media but also in social networks and international press! Even our customer’s personal YouTube and Instagram channels talk about us. They show in real life the impact of this ethical, unique and crazy experience. They share with the rest of the world how happiness can be experienced by just joining a Zoom meeting. Cassey and Doddy, from the Bermudas enjoy a special moment while unboxing the package containing the Espadrilles they made. They also almost cry of excitement and surprise like Kate from Drexel University: A total reinvention of the Espadrilles, adapted to these confinement times. It has been a total hit. An international revolution. Our FedEx delivery man fills his trolley everyday only with our parcels! We are now close to end this year and we are happy, we are thankful to each and every new artisan in the world. Thank you so much for making this possible, thank you so much for believing in us and thank you for sharing your crazy and beautiful designs with us. Thank you for making The Espadrilles Experience possible. If you ever want to make your own pair of unique Espadrilles, we are always available for you here.

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